LifeLock Fraud Allegations and Their Justifications:
LifeLock.com is a reputed identity theft protection agency. Based in Arizona, the company has pioneered many new and efficient services that have deeply irritated its competitors.
Lately, some fraud charges were leveled against LifeLock, thus proclaiming the LifeLock scam. Some charges and their justification are listed below:
LifeLock Fraud Charge #1: LifeLock.com services are not unique and can be performed by individuals themselves.
Justification:
LifeLock clearly states that each step it takes to protect their customers' identity is something that can be done individually for free. The difficult part is time and effort required while contacting the credit bureaus and updating the personal information regularly. LifeLock simplifies these tasks by furnishing administrative and management assistance required in negotiating with the credit bureaus.
LifeLock Fraud Charge #2: Contrary to LifeLock's claim, its services are not unique and are the same as that of any other identity theft protection agency.
Justification:
With the identity thieves becoming increasingly sly by formulating more complex ways to defraud people, protecting one’s personal information is getting more difficult. Hence, to ensure identity theft protection, LifeLock has introduced two technologically advanced services namely, eRecon and True Address.
- eRecon: By using state-of-the-art technology, LifeLock's eRecon service scours more than thousands of known criminal web sites to check illegal trading or selling of their customers' personal information. After finding any piece of your personal information on these black market web sites, LifeLock will not only instantly notify and alert you, but will also assist you in taking necessary steps to resolve the problem.
- TrueAddress: Identity thieves can easily divert your mail by submitting a request asking for a change of address. This way, they can steal your personal and financial information. LifeLock has designed its TrueAddress service to pro-actively detect the presence of any new address-related information in address databases across the country. After detecting any such change in your address, LifeLock will immediately inform you about it. If the address-change is done without your permission, LifeLock will help you to restore the accurate address information and avoid further damage.
These two services indicate LifeLock's genuine commitment towards ensuring protection from identity thefts. This proves that the fraudulent charges leveled against LifeLock are not true.
LifeLock Fraud Charge #3: Its $1 Million Total Service Guarantee is false and misleading.
Justification:
LifeLock openly states that while you are a LifeLock.com member, if you suffer from an identity theft because of a failure in LifeLock's service, it will not only help you resolve the problem, but will also pay up to $1,000,000 to ensure you recover your financial losses and personal information. The company will assign a specialist to help you. Besides, it will also pay the fees of attorneys, accountants, investigators and case managers.
This $1 Million Total Service Guarantee by LifeLock indicates that the company doesn't have any fraud intentions and is actually confident in its ability to prevent identity theft before it occurs.
Thus, LifeLock and it's employees are genuinely concerned with helping to protect you from identity theft.